Looks like Forever21 has a bit of its own aggravated mayhem to deal with. I was watching HLN Prime News with Mike Galanos who just did a piece on Forever21's new Love21 Maternity Line. Apparently the line has caused some waves out there beyond the internets because of what some are claiming is an irresponsible message being sent to the brand's teen customers. Love21 Maternity has launched in Arizona, Alaska, California, Texas and Utah, with Arizona, California and Texas being ranked amongst the states with the highest teen pregnancy rates. Market research or coincidence?
|Silk-Chiffon Foliage Maternity Top|
Now I don't know about you, but Teen Mom is one of my absolute favorite shows (guilty admission). I'm so caught up in Macie, Amber and Catelynn/Tyler's stories (forget Farrah who should be standing in the corner for eternity - sorry haters you know I'm right - so over her. yawwwn. but i just neeeed to know - is her mother in the clanker?!?) that I beamed with delight when the new season started last week. When I first started watching last season I was just sick over the whole thing. It's heartbreaking! I got so caught up I actually considered contacting Catelynn and Tyler and asking them if they wanted to live with me and go to college out here. No jokes. Then the Chef told me to snap out of it and the season ended so I did. wah. Now, Of course I am certainly not condoning teen pregnancy and I don't like that MTV and that sicko Dr. Drew are capitalizing on their circumstances, however I do like that there is a very accurate portrayal of how excruciatingly difficult it is to deal with teen pregnancy and its aftermath.
|Longline Sslv Maternity Cardigan|
And back to Love21 Maternity - the first top pictured above is something I would wear for summer currently - and I am nowhere NEAR pregnant. In fact, it looks like it could rival one of Nicole Richie's pieces from her Winter Kate line, which I love and adore, seen here, here and here. (Maybe I should be doing a this or that post! Guess I kinda just did.) I actually do own a version of the second top and love it. So all in all - can we blame a corporation for doing its research and meeting the needs of its customer base? Further, isn't it a bit juvenile (no pun intended) to claim that Forever21 is encouraging or glamorizing teen pregnancy when teen pregnancy has been here long before Love21's maternity line? I mean this is not a chicken or the egg type situation, after all. And beyond all that is the sheer fact that Forever21 is not just for teens now, is it? I mean I am 22 or something and I still stroll through there now and then for a find...
What are your thoughts surrounding the Love21 debate? I know a lot of you find incredible deals there and immediately thought of you when I heard this (while taking my ten minute California state mandated break from assisting the Chef - slavedriver). Would you consider a piece or two of this line even in your pre-pregnancy form if the designs were cute and, of course, form flattering? And, more importantly, what do you think about the cluster and fluster this seems to have stirred up?
I'm thinking it's going to result in another win for the brand! And for all the cute pregnant ladies who have limited places to find affordable and fun fashions...whether they are pre or post age 21.